Open for Business was the 2023 School of Visual Arts MFA Design Thesis Show where 21 graduates made their final presentations to the design community. I am the lead motion designer in charge of creating animations for the show and live stream. The logo was designed by the branding lead, Alexander Mooney.

Open for Business 是2023年纽约视觉艺术学院设计系的毕业设计展，21位毕业生向设计界展示最终成果。作为主动效设计师，我负责为剧场和现场直播制作过场动画。展会标志是由品牌设计师Alexander Mooney设计的。

ROLE:
Lead Motion Designer
主动效设计师

TIME:
2022 – 2023

CLIENT:
School of Visual Arts
纽约视觉艺术学院

CREATIVE DIRECTOR:
Steven Heller

DIRECTOR OF FORUM PRODUCTION:
Ada Whitney

TEAM:
Alexander Mooney,Branding Lead
Ishita Aggarwal，Motion
Stella Filipov，Motion
Wiebke Meyer-Lüters，Photo
Hyuji Jun，Photo
Crystal Shin，Social
Emily Barrington，Social

Note on Motion Design

The initial branding was deemed outdated, like a restaurant brand, and not ideal for cool motion graphics. However, as the lead motion designer, I challenged those creative assumptions and came up with new ideas to reinvigorate the retro branding through simplification, layered composition, and dynamic music. The end result exceeded the expectations of faculties, students, and audiences in terms of social media impressions and the final theater experience.

最初，展会的品牌形象被认为古板、老旧得如同餐厅的品牌，并不适合动效设计。然而，作为主动效设计师，我迎难而上，通过简化展会标识、在构图上增加层次感和使用快节奏的音乐使得品牌形象更现代和年轻化。最终成果在社交媒体宣传和剧场体验方面远远超出了教师、学生和观众的期望。