State Cashmere LLC is a modern cashmere brand based
in New York City, whose mission is to democratize luxury fashion while to help you build a premium
capsule wardrobe that will last a lifetime. It is one of the best-selling cashmere brands by revenue on Amazon.
State Cashmere 是一家销售轻奢羊绒服装的时尚品牌，致力于打造一种更亲民的奢华时尚，帮助顾客打造一个高档耐用的极简衣橱。品牌还是美国亚马逊销量和利润率最高的羊绒时尚品牌之一。
ROLE:
Graphic Designer
平面设计师
TIME:
2021 – 2023
AERA:
Campaign design on Amazon, Shopify and Facebook
Art direction for photoshoot
Video and photo editing
电商平台、自营网站、社交媒体广告设计
拍摄艺术指导
视频剪辑和照片后期
LOCATION:
New York City
美国纽约市
SPECIAL THANKS:
Jodi Jones
Rong Hao
Campaigns & Product Info Design
Email Campaigns
The key to saving over 30% budget on ad campaigns is to build performance analysis reports and
conduct AB tests to inform campaign design and marketing strategy.
通过定期后台数据分析和AB test，制定最佳广告内容、版面设计和投放时间，运营成本降低30%+。
Art Direction for Photoshoot
(Collaborated with Jodi Jones)
Business Card,
Brochure
&
Invitation Design
