NEW YORK FILM FESTIVAL

Visual Identity

2021

ROLE:
Graphic Designer

AERA:
Visual Identity
Infographics
Poster Design

TYPE:
School of Visual Arts

Light + Film Roll = Film Fest

Inspired by Sundance Film Festival’s branding, I decided to infuse more theater vibe into the NYFF branding by symbolizing two key elements of the movie projector. A beam of light (element one) must shine light through a moving film coming out of a film roll (element two).

Film Festival Identity (1/2)

Theater Identity (2/2)

Film length quantified as the number of tick marks.

I added one more layer of information: film length, to the ticket design to diversify the functionality of the brand system, thus enhancing it.