This is a UI UX project attempting to redesign and improve Sony’s Imaging Edge application by solving critical UX problems and rethinking the relationship between photographers and their mirrorless cameras.

Problem Statement

It’s a constant challenge for most professional photographers and some amateurs to remotely control cameras and transfer shooting results on mobile devices.

Primary Research

For the primary research, I carefully documented my experience using the app by screenshotting each step. For the secondary research, I went through the app’s documentation on Sony’s website and read through its reviews on App Store. Problems I found include but are not limited to lack of instructions, unhelpful pop-up messages, severe lagging, auto-save photos without the user’s permission.

sony imaging edge apple store review

Persona

I designed two personas to showcase two potential user groups. Their common characteristic, I speculate, is that they value the Sony brand image. The company is famous for designing and manufacturing high-end, well-designed, reliable products. They feel frustrated to use the Imaging Edge app because its poor UI UX is not in line with its brand image.

Professional photographers need the app because many of them operate as a one-person team, especially in outdoor scenarios. The app provides an extra hand to control more than one camera and preview photos on mobile devices.

sony imaging edge persona

Amateur photographers use the app because it can transfer photos to phones, where they can quickly edit the photos and share them on social media.

sony imaging edge persona

Comparative Analysis

I have done a comprehensive comparative analysis on five apps and find that different brands have distinct design logics. For example, when it comes to transferring photos to phones, Canon’s app allows users to browse the camera library and make selections, while Sony’s app asks the users to make the selections on the camera, then transfer to the phones.

sony imaging edge comparative analysis

Current vs. Future Journey Map

After all the previous research, I started to propose solutions in the journey map. I decided to increase the number of steps to improve the UX by better informing the users. For example, once the user connects to the camera, a setup page will show up, listing several relevant settings for reviews, such as geo-tagging and auto transfer photos.

sony imaging edge current journey map sony imaging edge future journey map

Mood-board & Style Guides

I decided to maintain the Sony brand image being very precise, simple yet high-end. I also kept the original color palette because Sony’s orange is deeply imprinted in its products, especially the lenses. The high-end G master lenses are all signified by an orange “G” logo.

sony imaging edge moodboard sony imaging edge style guide

User flow

I propose a different user-flow logics than the original. Inspired by Canon’s app, I decide to add the camera library function parallel to the remote-control function because I think it is more efficient to browse the image library via phone which has a larger, more accurate screen and supports fluid hand gesture.

sony imaging edge user flow

Prototype

I decide to mirror the user interface more to cell phone’s camera app rather than the mirrorless cameras because I think cell phone’s UX conventions and UI layout are easy to navigate and more efficient. The timer function is a great example. In Sony camera, it is used to be categorized under the bracketing mode, which is confusing for non-professional users. Yet, it is a popular feature since a major use scenario is taking group photos. So, I separate the function out for ease to use.

⟶  Figma Protoype

sony imaging edge figma prototype

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LEON LIU

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